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TOOLKIT CHAPTER 1Introduction to the ToolKit | TOOLKIT CHAPTER 2Common Email Mistakes: Generic LettersCommon Email Mistakes: Talking too much about yourself | TOOLKIT CHAPTER 3Writing Perfect Letters: Examples to followWriting Perfect Letters: - Examples not to follow | TOOLKIT CHAPTER 4A perfect letter outlineParagraph 1: An opener to attract attention Paragraph 2: Stating and agitating a problem Paragraph 3: Providing the solution Paragraph 4: Creating vivid images Paragraph 5: Making a limited time offer Paragraph 6: Asking questions |
TOOLKIT CHAPTER 5Salutations, closings, icebreakers: Subject line-openerSalutations Using names and their meaning Email closings | TOOLKIT CHAPTER 6Letter Templates (based on demographics)Letter Templates: letters to businesswomen Letter Templates: letters to students Letter Templates: letters to single mothers Letter Templates: letters to women without children Letter Templates: letters to models | TOOLKIT CHAPTER 7Letter Topics: Conversation startersLetter Topics: Finding topics in her letters Letter Topics: Taboo topics | TOOLKIT CHAPTER 8Understanding her letters: How to tell if she is interestedUnderstanding her letters: How to tell if she is not interested |
